SEO Tips seo company Amplifica Capital ‘desires to be the fund that LatAm's feminine tech founders attain out to first’ • TechCrunch

Amplifica Capital ‘desires to be the fund that LatAm’s feminine tech founders attain out to first’ • TechCrunch


Anna Raptis, founder and CEO at Mexico-based enterprise capital agency Amplifica Capital, was all the time somebody who’s been “enthusiastic about facilitating financial growth.”

Born in Australia, she adopted that lead, holding positions with the United Nations and the World Financial institution, spending 20 years working within the vitality sector. That’s what in the end introduced her to Mexico: a concentrate on offering entry to wash, secure and dependable vitality as a approach to assist the nation develop and enhance individuals’s lives.

Her background in investing in constructing and creating funding alternatives, together with a notion to alter the narrative across the lack of feminine tech entrepreneurs in Mexico, was what pushed her into enterprise capital.

She began out investing as an angel and in a few funds to be taught extra, with a concentrate on corporations trying to resolve necessary issues in Latin America.

“There are such a lot of challenges, which implies there are such a lot of alternatives,” Raptis instructed TechCrunch. “By way of investing in tech in Latin America, we will actually make a distinction in individuals’s lives.”

Raptis began Amplifica in 2020, the identify impressed by the thesis of “celebrating, magnifying and amplifying the success of feminine founders within the area.”

In truth, her focus is on what she referred to as “gender lens investing,” an idea pushed by the notion that you could get higher returns by investing in variety. Amplifica invests primarily in groups the place there are feminine founders or co-founders or items and companies targeted on ladies. If a founder just isn’t a lady, she does look deeper on the management crew and to see what insurance policies and practices they’ve in place supporting ladies.

“I used to be very impressed by a variety of ladies within the U.S. constructing related funds as a result of I haven’t seen something like this,” she added. “These ladies confirmed me what was attainable, and we all know that when ladies see others have success it motivates them to suppose they’ll have a strive.”

Raptis is a solo basic companion working with a employees of 5 and started elevating capital for her first fund, which lately closed with $11 million in capital commitments, exceeding its $10 million goal. This fund has almost 100 traders, together with Mexico Ventures (a three way partnership between Fondo de Fondos and Solar Mountain Capital); Grupo Herdez; Maria Ariza, CEO of BIVA; Melanie Devlyn, CEO of Devlyn Holdings; Daniel Undurraga and Oskar Hjertonsson, founders of Cornershop; and Loreanne Garcia co-founder of Kavak.

She defined that there are a variety of new funds in Mexico, however believes Amplifica’s success in elevating cash was as a result of its concentrate on feminine founders is exclusive.

Nonetheless, that side was additionally what made it a problem, she remembers.

“Folks had been skeptical as a result of that is one thing that individuals had not seen in Mexico earlier than,” Raptis mentioned. There have been a variety of questions round that, like, ‘Is Mexico actually prepared for a fund like this?’ and what wouldn’t it imply to be investing in ladies in tech.”

Amplifica has invested in 10 corporations up to now, together with inter-city mobility companies startup Kolors, Verqor, targeted on agricultural financing for inputs, and Mujer Financiera, an Argentine firm offering instruments for monetary inclusion for ladies. As well as, Raptis desires to spend money on 10 to fifteen extra corporations within the subsequent two years.

“We’ve had a variety of assist from the VC ecosystem in Latin America, and we wish to be the fund that the very best feminine entrepreneurs in tech, in Latin America, attain out to first,” she added.

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