Bounty raises $4.7M to assist on a regular basis TikTokers generate profits from critiques – TechCrunch


Bounty, a web based service that helps TikTok creators monetize model critiques and proposals, introduced at this time it closed on a $4.7 million seed spherical led by early-stage shopper tech VC agency M13.

The brand new service, presently in beta, is designed for on a regular basis TikTok customers — not simply skilled creators — who need to earn cash by reviewing manufacturers’ merchandise.

To enroll, clients enter their telephone quantity on the Bounty web site and are despatched a listing of directions. Bounty customers should first purchase an eligible product from one of many partnered manufacturers. After the order is processed and delivered, the client will obtain a particular hyperlink by way of textual content to just accept the “Bounty” to allow them to receives a commission after they put up their video evaluation to TikTok. The creator uploads content material with the model tagged and #bounty within the caption. Bounty will then detect the put up and lets the client realize it’s being tracked. The movies additionally need to be appropriately tagged as “sponsored” per FTC pointers. Bounty notes.

Reviewers are in a position to earn as much as $10 per each 1,000 views their TikTok content material receives and get to maintain 100% of their earnings. They’re paid for natural views generated within the first 48 hours. The worth per view progressively goes down as views go up to make sure a good return for the creator and the model, the corporate explains. So the higher the video performs inside the first two days, the extra the creator will get paid.

Anybody 18 years of age or older with a TikTok account can use Bounty.

The funding will likely be used to onboard manufacturers from the corporate’s waitlist of 750+ manufacturers. At current, Bounty works with 30 manufacturers, together with Jones Highway Magnificence, BlendJet, Olipop, and Doe Lashes.

Throughout beta assessments, Bounty labored with round 14,000 creators. The corporate reviews its high creators made round $3,000 per 30 days however didn’t share specifics as to what number of movies they posted or what a mean person would earn.

Nonetheless, Addie Neri, a TikTok person (@addingtoneri) with a modest following of 19.4K, informed Quick Firm that she was in a position to make upward of $560 with one Bounty video. As of Might 2022, she’s earned over $3,000 in whole from posting about Jones Highway Magnificence merchandise with the assistance of Bounty.

Apart from incomes cash from views, the creator additionally will get paid when the model re-uses their video in different methods. Manufacturers can view the content material created via Bounty’s web site and may then license it to run as a TikTok Spark Advert — an advert format that lets advertisers place advert spend on user-generated content material to spice up it to extra viewers. They will additionally use the video of their different paid advertising efforts.

That is attainable as a result of creators are granting Bounty a license to their content material as part of their settlement, permitting Bounty to sublicense the content material to the model on their behalf. The creator retains a license to the content material, as properly.

Manufacturers pay Bounty a month-to-month price, which varies primarily based on platform utilization, however begins at $99 a month.

Traders Sugar Capital, Interlace Ventures, in addition to founders and executives from Rothy’s, Fabletics, and Stack Commerce, amongst others, participated within the new spherical, bringing the whole quantity raised to $6.7 million. The funding will even assist gasoline hiring plans for Bounty’s engineering, design, and advertising departments. Early hires are from Google, Sezzle, and Dharma.

The Miami-based firm was based in 2021 by Abe Wolke. He hopes that the product will democratize the influencer financial system by “giving paying clients the power to be rewarded if their content material is utilized by the model and helps the model develop,” he says.

The outdated method of doing this was to pay an company to ship influencers free merchandise in hopes of a put up. Nonetheless, that is much less efficient as a result of it seems like an advert. When an actual buyer posts content material, it comes throughout as extra real. After all, clients who’re being paid for his or her constructive critiques of a product aren’t essentially being extra truthful than a creator who obtained the merchandise totally free. And the corporate tells creators destructive critiques don’t qualify for payouts.

“Celebrities and big-name creators aren’t our focus,” explains Wolke. “We’re targeted on unlocking the lengthy tail of creator advertising, serving the micro and nano creators — on a regular basis clients and creators who don’t have an agent or a big viewers and in any other case could not get seen by their favourite manufacturers. That stated, anybody who’s an actual buyer can take part.”

The startup is tapping into manufacturers’ rising curiosity in working with smaller creators. As Insider Intelligence just lately reported, “nano” influencer spending (influencers with 1,000-5,000 followers) will rise 220.5% in 2022, whereas “mega” influencer spending (creators with 1M+ followers) will develop solely 8.0%. In a separate report, the agency famous TikTok advert income is anticipated to triple to $12 billion this 12 months.

Bounty launched into beta this March, and claims “development has been exponential,” in keeping with head of engineering Aaron Decker knowledgeable. “A few weeks in the past, we solely had 800 signups per week. Earlier than that, it was solely 500 per week,” he stated.

Now, 1,000 creators enroll per week, the corporate says.

The startup is poised to publicly launch its service to a wider viewers within the weeks forward. In the meanwhile, Bounty will solely work with TikTok customers, however it plans to develop to Instagram Reels within the subsequent 12 months. YouTube Shorts and different video platforms will likely be thought of additional down the highway.

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