SEO Tips seo company FLIK’s unified checkout resolution provides Southeast Asian sellers extra management over information • TechCrunch

FLIK’s unified checkout resolution provides Southeast Asian sellers extra management over information • TechCrunch


E-commerce in Southeast Asia may be very fragmented, with shoppers having their alternative of marketplaces, e-commerce websites and social commerce. Many choose to purchase from massive marketplaces, says FLIK co-founder Ahmad Gadi, as a result of these platforms provide promotions and cashback offers. However for direct-to-consumer manufacturers, marketplaces aren’t one of the best ways to get client information or foster model loyalty. That’s the place FLIK’s unified cost resolution is available in. It saves consumers’ checkout info throughout retail websites in FLIK’s service provider community, making shopping for simpler and resulting in larger conversion charges. For manufacturers, it means extra management over client information and fewer platform charges.

Primarily based in Jakarta, FLIK introduced immediately that it has raised $1.1 million in pre-seed funding from East Ventures, with participation from Init-6, GMO VenturePartners and Saison Capital.

Earlier than founding FLIK, Gadi’s earlier startups included Pawoon, a point-of-sale platform that allows companies to simply accept digital funds.

FLIK co-founder and CEO Ahmad Gadi

FLIK co-founder and CEO Ahmad Gadi

Gadi instructed TechCrunch that FLIK’s crew is skilled within the funds and service provider enterprise, each offline and on-line. “We thought that checkout is a really strategic space to construct merchandise on, as a result of it’s truly the purpose of entry for cash into the enterprise,” he stated. “As on-line sellers on this area have gotten extra savvy, they’d need to have the ability to optimize their on-line enterprise extra deeply. We see a possibility to unify checkout expertise as a result of this has at all times been an space that’s tough to resolve outdoors the standard centralized platforms comparable to marketplaces.”

As a result of e-commerce and checkout strategies are at present so fragmented, it’s laborious for manufacturers to consolidate information, Gadi added. Through the use of FLIK, they will achieve entry to info like potential product upsells that may be supplied at checkout based mostly on customers’ looking behaviors, and what kinds of reductions and promotions they’re most excited by.

FLIK works with e-commerce websites constructed with platforms like WooCommerce and Magento, plus social media channels like Instagram retailers and chat functions. It can be embedded into weblog articles to show them into mini e-commerce websites.

FLIK plans so as to add extra companies, together with product discovery, value comparability, rewards and post-purchase companies like refund and returns processing. Buyers can obtain its app to maintain observe of their purchases and provides.

Gadi says FLIK is at present positioned in a blue ocean house as a result of different gamers within the D2C enabler house deal with Shopify-like storefront builders. FLIK, however, focuses on the checkout layer and constructing a community of customers. “Unifying all of the fragmented checkout experiences on the net means we may work with all these D2C enablers on the market to offer a constant and optimized checkout layer on high of their current platforms.”

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