Google is placing quick movies on Play Retailer to help app discovery

When you assume nearly each app has some type of vertical video, add yet one more surprising one to the record— Google Play Retailer. Google has launched an authentic video sequence referred to as “The Play Report” to let folks uncover new apps, and it’ll present up within the Play Retailer as nicely.

The corporate mentioned it’s going to begin exhibiting these movies on the Play Retailer residence web page to pick customers within the U.S. Different customers can watch these movies on Google Play’s YouTube, Fb, and Instagram accounts.

Whereas the corporate didn’t point out this tidbit explicitly, a GIF posted on its weblog publish suggests these are YouTube Shorts. Other than the video customers may even see a helpful set up icon for the app that’s being talked about within the video.

Picture Credit: Google

Google mentioned that every episode will characteristic consultants, creators, and even Google staff highlighting completely different apps.

The Play Retailer already lets builders hyperlink YouTube movies as a part of their app’s media belongings, which reveals up on the app’s itemizing web page. It’s not clear if Google will increase the quick video help on Play Retailer to different creators or builders past this program. Google additionally didn’t point out if the apps featured are picked by the corporate or the creators themselves.

Google has benefitted quite a bit from Shorts already. In July, throughout its Q3 2023 earnings name, the corporate mentioned greater than 2 billion logged-in month-to-month customers are watching Shorts. The Play Retailer is one other floor for Google to make the most of the quick video format to help app discovery.