Maria Shriver’s, Patrick Schwarzenegger’s MOSH noshes on $3M for retail enlargement

MOSH, a mind well being model began by Maria Shriver and Patrick Schwarzenegger, took in its first institutional capital of $3 million in Sequence A financing to speed up its retail distribution technique.

The spherical was led by purchasers of MSA Advisors, LLC (Foremost Road Advisors) and a bunch of traders, together with Joyance Ventures, The Lab Capital Advisors, Verso Capital and Entrepreneur Ventures.

Shriver and Schwarzenegger, her son, began the vitamin firm MOSH in 2021 to supply protein bars crafted in partnership with mind well being docs. They’re leveraging a worldwide mind well being dietary supplements market that’s anticipated to be round $16 billion by 2030.

In reality, the corporate took place from the pair sharing a home collectively throughout the international pandemic, Schwarzenegger instructed TechCrunch.

“We launched this virtually two years in the past, self-financed the corporate and we actually didn’t know what would come of it,” he stated. “Mind and physique well being are one thing my mother has been talking about for therefore lengthy, nonetheless, we actually didn’t know if prospects could be thinking about it.”

Effectively, they had been: In two years the corporate has amassed greater than 100,000 prospects and bought roughly $10 million value of protein bars.

MOSH co-founders Maria Shriver and Patrick Schwarzenegger. Picture Credit: MOSH

The bars are presently $35 for a pack of 12, in response to the web site, and are available in flavors like Cookie Dough Crunch, Blueberry Almond Crunch and Peanut Butter Crunch. Mind-healthy elements embody Lion’s Mane (a mushroom identified to stimulate mind cell development), Ashwagandha (generally used for stress), collagen and Nutritional vitamins B12 and D3.

“It’s been actually fascinating to look at MOSH develop,” Schwarzenegger added. “Once we launched it, there was simply a lot demand. We continued to develop, bringing in some family and friends, hiring our first worker after which grew to 2 and three workers — it’s actually simply been wildly profitable. We bought out twice which was each a blessing and a curse.”

Presently, MOSH sells direct-to-consumer, nonetheless, with this infusion of capital, the corporate intends to spend money on retail with plans to enter greater than 1,800 shops by subsequent yr, he stated.

As well as, the corporate will launch some totally different product traces. Schwarzenegger declined to enter specifics; nonetheless, he did tease {that a} new product is launching on the finish of September.

In the meantime, the corporate wasn’t essentially in search of out capital when it took the Sequence A, stated Schwarzenegger, who himself has invested in client packaged items firms, together with Liquid I.V., Poppi and Tremendous Espresso.

MOSH was effectively capitalized and “doing extraordinarily effectively,” and getting some inbound curiosity from traders, even providing bigger test sizes. That’s when he and Shriver agreed to take some funding.

“We simply weren’t able to develop that quickly [as investors wanted],” Schwarzenegger stated. “We wish to get a foothold in retail and construct out the workforce we have to go to retail subsequent yr. This may speed up these learnings and assist us proceed to develop.”