The vast majority of Vietnam’s inhabitants reside in rural areas and infrequently lack entry to monetary companies as a result of banks and different establishments open most of their bodily places in cities. MFast desires to alter that with what it says is the main monetary companies distribution community in Vietnam. The corporate introduced right this moment it has raised $6 million in its Collection A funding spherical, led by Wavemaker Companions. The spherical additionally received participation from new traders Finnoventure Fund I (managed by Krungsri Innovate) and Headline Asia, alongside returning backers Do Ventures, JAFCO Asia and Ascend Vietnam Ventures.
This brings MFast’s whole raised within the six years since its launch to $10 million, together with a $1.5 million pre-Collection A spherical TechCrunch coated in June 2021. MFast’s community at the moment consists of 160,000 energetic brokers who work with clients in tier 2 and tier 3 cities all through Vietnam. It has served greater than one million customers in Vietnam to this point. The corporate will use its new funding to broaden its operations in Vietnam, with plans to broaden outdoors the nation, beginning with the Philippines, by subsequent 12 months.
MFast helps its clients get entry to monetary companies, together with loans and insurance coverage, and high-ticket objects like dwelling home equipment from manufacturers that don’t normally open retail branches in rural areas. Its brokers be part of MFast to make supplementary earnings and are supplied with an agent app that serves as a “mini-CRM” by MFast.
The corporate was launched in 2017 as a model of fintech DigiPay by twin brothers Lengthy Phan and Vinh Phan and at the moment has partnerships with monetary establishments like UOB, SHBFinance, TPBank.
Lengthy Phan informed TechCrunch that he and Vinh had been born in a tier 3 metropolis close to the Cambodian border, and moved to Ho Chi Minh Metropolis for his or her undergraduate levels. “Having lived in each rural and concrete areas, we witnessed firsthand the difficulties individuals with backgrounds like us face in gaining access to formal monetary companies,” he stated. On the identical time, additionally they noticed the challenges individuals of their hometown confronted when making an attempt to get a tertiary training and construct a profession.
MFast was created to assist brokers get their begin in monetary advisory and consulting work, whereas enabling shoppers to realize entry to financial institution accounts, loans, insurance coverage and different monetary merchandise. Brokers, who’re supplied with on-line coaching periods and offline workshops, assist end-customers open CASA financial institution accounts, loans, bank cards, insurance coverage or store for home equipment with zero-interest buy financing choices.
The corporate’s new funding will probably be used for its proprietary know-how. Phan stated MFast plans to roll out new options like its Agent360 profile portal, credit score scoring engine, AI fraud detector and an end-user app. It plans to broaden to the Philippines whereas rising its agent community in Vietnam. Most of MFast’s brokers come by referrals, or “agent-get-agent,” alongside MFast’s on-line acquisition methods by search engine marketing and efficiency advertising and marketing. Phan says potential brokers can obtain the MFast app and register in 4 minutes.
MFast competes with firms that work as brokers for monetary establishments, however Phan stated most of them don’t have tech integration or apps. It additionally competes with a tech startup known as The Financial institution, however Phan stated The Financial institution remains to be comparatively new to the market and makes use of a comparability web site market, letting customers examine monetary merchandise and taking a charge per lead generated on its platform.
MFast differentiates by its agent community and established base of monetary establishments, which it continues to develop. It additionally makes use of tech to assist brokers work extra successfully by guaranteeing transparency in each interplay with stakeholders like finish customers and capturing knowledge resembling consumer demographic, preferences and monetary standing. That knowledge is enabling MFast to construct a credit score scoring engine, gross sales engine and product growth technique that features creating unique merchandise.
In a press release in regards to the funding, Wavemaker Companions principal Phuong Tran stated, “With its sturdy agent base and preliminary give attention to monetary merchandise, MFast has achieved spectacular outcomes. Wavemaker is proud to strengthen our partnership with the corporate and assist it because it enters its subsequent section of development.”