Microsoft is elevating Viva from pure worker portal to job assist platform beginning with gross sales – TechCrunch


When Microsoft launched Viva final 12 months, it framed the platform as an worker portal the place you may go to search out out parental depart coverage or different inside communications directed extra typically at firm insurance policies and tradition. It additional strengthened this concept final month when it launched Viva Objectives, a Viva module designed to offer staff entry to their KPIs.

However plainly Microsoft has broader ambitions for Viva than merely offering necessary data for workers discovered within the typical worker intranet. Right this moment, it introduced the primary of what might be a number of jobs supported inside Viva, beginning with gross sales.

Emily He, company vp answerable for enterprise purposes at Microsoft, says that this announcement is one thing that brings data collectively in a approach for particular jobs that she’s been listening to about as a form of worker holy grail for years throughout corporations and jobs, and it was one of many causes she was drawn to Microsoft.

“Viva Gross sales in my thoughts actually represents a brand new approach of working by breaking down silos of information and breaking down silos of expertise,” she informed TechCrunch.

She stated one factor she has realized in working with salespeople is that they’ve too many instruments they usually want a approach to pull significant data out of the instruments they’re utilizing to current it in a extra centralized approach. “They actually desire a extra simplified expertise. So Viva Gross sales allows a vendor to make use of the instruments they already love and use day by day together with your e-mail system like Outlook, Phrase paperwork, PowerPoint displays, in addition to Groups,” she stated.

The software is constructed on Workplace 365 and tuned for Microsoft Dynamics 365 CRM. By tagging a buyer identify or contact, Viva Gross sales can pull the paperwork, spreadsheets, displays, emails and different supplies into the CRM software routinely, all organized below the tag, enormously lowering the quantity of guide knowledge entry required.

“Sellers do spend a number of time manually getting into account data or forecasting knowledge. So this eliminates [much of the] guide knowledge entry. However extra importantly, now it generates a extra holistic view of the shopper,” He informed me.

With all that knowledge saved in a single place, it implies that prospects can use it to gas machine studying fashions round how one can enhance gross sales. “You should use AI and machine studying to give you suggestions for the sellers and ship these suggestions to the sellers wherever they’re, whether or not they’re writing their emails or in digital conferences,” she stated.

Whereas it seems to be Microsoft-centric, out of the field it can additionally assist Salesforce CRM, and He says that they might add assist for extra instruments over time as buyer demand dictates. Additional, the corporate plans so as to add extra job sorts to Viva over time.

The tip sport right here seems to be extending the worker communications portal to incorporate not solely the corporate supplies which might be helpful to staff, but additionally instruments for doing their particular jobs. She says they’re doing this as a result of they’ve been listening to staff asking for this type of assist from inside the identical portal.

It’s price mentioning that Viva Gross sales might be provided free of charge to Microsoft Dynamic 365 prospects, however as you entry third-party knowledge like utilizing Salesforce, you can be charged for utilizing the software.

Viva Gross sales might be obtainable in public preview in July and is scheduled to GA within the fall. For now, the one different CRM integration obtainable apart from Dynamics 365 might be Salesforce.

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