SEO Tips seo company Pitch Deck Teardown: DeckMatch's $1M seed deck

Pitch Deck Teardown: DeckMatch’s $1M seed deck

I lately wrote about DeckMatch’s $1 million seed spherical. Provided that the device evaluates pitch decks, it’s solely truthful that I supplied to guage its pitch deck, too. The founders noticed the irony in that and supplied its pitch deck as a sacrifice to the teardown gods.


We’re searching for extra distinctive pitch decks to tear down, so if you wish to submit your individual, right here’s how you are able to do that. 

Slides on this deck

The deck is frivolously redacted. A piece on upcoming hires and an appendix on how the corporate is coaching its mannequin have been eliminated.

That apart, DeckMatch raised with a good 14-slide deck:

  1. Cowl slide
  2. Drawback slide
  3. “Generative AI is a part of the issue” slide
  4. “Who experiences this downside” slide
  5. Drawback affect slide
  6. Resolution slide
  7. Demo slide
  8. Market alternative slide
  9. Go to market slide
  10.  The Moat slide
  11.   Objectives/milestones slide
  12.  Crew slide
  13.  The Ask slide
  14.  Closing slide

Three issues to like

As a result of this product instantly targets VCs and even tries to guage decks, you’d higher imagine I’m going to look significantly shut at this deck. Even with that in thoughts, the startup tells a really compelling story.

Turning the issue into the answer

[Slide 3] Om nom nom. Picture Credit: DeckMatch

It’s intelligent that the issue assertion exhibits that the issue is the answer. The benefit with which companies can ship huge quantity of high-quality outbound requests is a bonus for firms, however not for those who’re on the opposite finish. I’m already seeing an enormous uptick in website positioning spam, for instance. Excessive-profile VCs get hundreds upon hundreds of inbound pitch decks.

Turning the issue on itself, then, is an effective answer: In case your inbox is filling up with personalized, automated emails as a consequence of generative AI, why not use AI to guage and take care of all of it? This slide makes it very straightforward to know, it’s humorous, and it’s an incredible visible illustration of the issue at hand.

Bonus factors: Learn the slide rigorously, and also you see that it doesn’t say pitch decks or VCs wherever. It says “inbound,” which hints at what the remainder of the deck entails. However that additionally signifies that the corporate’s identify, DeckMatch, is probably overly particular, contemplating that the market alternative is big.

An awesome workforce

[Slide 12] The “enjoyable truth” is cute, although. Picture Credit: DeckMatch

This isn’t essentially one of the best workforce slide, however it in some way works to point out off the standard of the workforce regardless of the slide.

Skilled founders tackling an issue that is sensible makes me perk up immediately. Founding Edgefolio signifies that Leo Gasteen has expertise with the monetary trade, and whereas Homefair doesn’t instantly appear all that related (and maybe the workforce might have executed a greater job at explaining why it’s related), Walid Mustapha has deep AI and market expertise (I realized this throughout my interview with him). On the floor, this looks as if a stable workforce.

In case you have an incredible workforce, I often suggest main with the workforce slide. As a rule of thumb, if the workforce slide is close to the tip of the deck, that usually means the founders try to bury it. However DeckMatch is doing the other: By sticking the slide on the finish of the deck, they hope that the dialog will finish on a excessive be aware. It’s a high-risk method, however I believe it labored effectively on this circumstance, in a humble-brag sort of method.

Drawback affect slide

[Slide 5] Drawback → Who has this downside → What’s the affect of this downside. Picture Credit: DeckMatch

I hardly ever love decks which have three totally different downside slides, however DeckMatch is doing a very intelligent factor right here, breaking the story into 4 totally different steps:

  • Slide 2: What’s the downside? An excessive amount of information.
  • Slide 3: How is the issue evolving? It’s about to get quite a bit worse.
  • Slide 4: Who experiences this downside? Traders, HR, procurement, grant-making establishments and trade.
  • Slide 5: What’s the affect of this downside? Missed alternatives and wasted effort.

DeckMatch does an incredible job spinning a story round a posh, virtually common downside. It’s an incredible approach for serving to buyers perceive what the chance is.

In the remainder of this teardown, I’ll check out three issues DeckMatch might have improved or executed in another way, together with its full pitch deck!

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