Snapchat launches a brand new AI selfie characteristic referred to as ‘Desires’

Snapchat is launching a brand new generative AI characteristic referred to as “Desires” that enables customers to create fantastical pictures of themselves in several eventualities, corresponding to a mermaid in a deep-seascape or a renaissance period royal. The official roll out comes every week after TechCrunch reported that Snapchat was gearing as much as launch the characteristic.

To get began with Desires, customers have to move to Recollections, the place there’s a brand new tab for Desires. With just a few selfies, you may create a personalised Generative AI mannequin and begin trying out your Desires. Customers will get the primary pack of Desires, which incorporates eight pictures, without spending a dime. Afterwards, customers can buy further packs for $1.

Quickly, Desires will be capable to characteristic you and any buddy who has additionally opted in.

Desires is first accessible beginning slowly in Australia and New Zealand, and will probably be coming to all customers globally over the subsequent few weeks, Snapchat says.

With this new characteristic, Snapchat is giving its customers entry to an idea that many AI photograph apps on the App Retailer already supply. One in every of these apps known as Lensa, and it climed the App Retailer charts after its “magic avatars” went viral late final 12 months. One other common app, referred to as Remini, went viral final month as TikTok customers realized they might add their selfies to be able to obtain professional-looking headshots for LinkedIn with out having to pay for a professional photograph shoot.

The launch of the brand new characteristic doesn’t come as a shock, as Desires was first noticed earlier this spring, when reverse engineer Alessandro Paluzzi revealed the characteristic would permit customers to put their very own likeness into realms powered by generative AI.

The addition of Desires additional expands Snapchat’s generative AI options. Earlier this 12 months, the corporate launched its AI-powered chatbot My AI, which might now reply with a Snap again, not simply textual content.