Telegram tops 700 million customers, launches premium tier – TechCrunch

Telegram has amassed 700 million month-to-month energetic customers and is rolling out a premium tier with further options as the moment messaging platform makes a push to monetize a portion of its consumer base. Telegram didn’t disclose how a lot it’s charging for the premium tier, however the month-to-month subscription seems to be priced within the vary of $5 to $6.

The premium tier provides a spread of further and improved options to the messaging app, which topped 500 million month-to-month energetic customers in January 2021. Telegram Premium will enable customers to ship information as giant as 4GB and assist sooner downloads, Telegram stated.

Paying clients will be capable of observe as much as 1,000 channels, up from 500, and create as much as 20 chat folders with as many as 200 chats every. Telegram Premium customers will even be capable of add as much as 4 accounts within the app and pin as much as 10 chats.

Premium customers will even have the flexibility to transform voice messages into texts, acquire entry to distinctive stickers and reactions, and set animated profile photos. Paying clients will even be capable of keep away from seeing advertisements. (In some markets, sponsored messages are present in giant, public one-to-many channels.)

The transfer is Dubai-headquartered agency’s try and maintain its growth “pushed primarily by its customers, not advertisers,” it stated. “Right now is a vital day within the historical past of Telegram – marking not solely a brand new milestone, but in addition the start of Telegram’s sustainable monetization,” the agency stated in a weblog submit.

Telegram founder and chief government Pavel Durov stated earlier this month the transfer to launch a premium tier was meant to reply to consumer demand for extra storage/bandwidth.

“After giving it some thought, we realized that the one technique to let our most demanding followers get extra whereas protecting our present options free is to make these raised limits a paid possibility,” he stated.

In India, the premium model is priced at $6 for iPhone customers. Alex Barredo, a Spain-based know-how commentator, reported seeing €5.49 ($5.77) because the month-to-month price. A Telegram spokesperson didn’t instantly reply to a request for remark.

It is a growing story. Extra to observe…

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