Listed here are the 16 slides you want in your pitch deck
There’s been a definite development in pitch decks just lately, and I ought to know as I evaluate tons of them for TechCrunch+. Pitch decks embody fewer slides with much less data, however getting throughout the correct message is the secret.
Studying between the strains of DocSend’s most up-to-date report about VC exercise in 2023, it turns into clear that attending to the purpose — and staying on message — is the best way to catch an investor’s consideration.
“Pre-seed founders have responded to the investor pullback by creating shorter decks. They’re rearranging the opening slides in methods I hadn’t seen earlier than,” Justin Izzo, analysis lead at DocSend, advised TechCrunch+.
Founders are ditching the narratives round goal, downside and options. “As a substitute, they’re heading proper into the ‘why now,’ right here’s our product, and right here’s how we’re going to monetize that product. It makes for very abrupt studying — I’m used to somewhat bit extra narrativization — however pre-seed founders lately know that traders aren’t spending a lot time on the decks.”
Founders are literally sending 16% extra decks than they did this time final yr, which implies VCs have lots to learn by. Buyers need to get the information they should make an early determination on whether or not to spend extra time with an organization.
From 2022 to 2023, VCs spent nearly 20% much less time (2 minutes 12 seconds now, in comparison with 2 minutes 42 seconds a yr in the past) reviewing pitch decks. Should you’ve obtained 2 minutes of their time, make it rely. How a lot does this matter? Knowledge from DocSend signifies that 40% of profitable pre-seed groups had shorter-than-average decks; 65% of unsuccessful groups had decks with extra slides than common.
Founders need to be ruthless, each with the variety of slides in a deck and the variety of phrases on every slide. From 2022, the common slide deck took a nose-dive from 19 slides to 16. Which means you need to be very intentional about what to incorporate.
Introduction: Current your organization’s title, emblem and a charming tagline or picture that offers an instantaneous sense of what your startup does. It additionally helps to trace on the dimension of the spherical you’re hoping to boost
Mission: I like to start out pitches with a mission slide or a abstract slide that pulls individuals in. Good storytelling is layered: Give the 60,000-foot view first, then level your searchlight at completely different facets of the enterprise that assist getting deeper understanding as you go alongside.