Barack and Michelle Obama are heading to Audible. On Tuesday, the Amazon-owned firm an unique multiyear first-look manufacturing cope with the previous first couple’s Larger Floor media firm.
The deal comes after it got here out that the Obamas and Spotify had determined to not prolong their unique podcast partnership past the top of 2022. In response to a Bloomberg report , the household needed an settlement that will see their content material distributed broadly throughout varied platforms, and that’s what this cope with Audible will enable the Obamas to do. It would additionally let the couple take a extra behind-the-scenes function in future productions, a request that Spotify reportedly met with pushback when it got here to their latest negotiations.
“At Larger Floor, we have now at all times sought to elevate up voices that need to be heard — and Audible is invested in realizing that imaginative and prescient alongside us,” former President Obama mentioned. “I’m wanting ahead to partnering with them to inform tales that not solely entertain but additionally encourage.”
Audible didn’t disclose the monetary phrases of its settlement with Larger Floor. The Obamas’ earlier cope with Spotify was rumored to be price round . That partnership produced with Barack Obama and Bruce Springsteen, in addition to The Michelle Obama Podcast. The latter was among the many hottest unique podcasts Spotify launched in 2020.
Editor’s word: This text initially appeared on Engadget.