The startup studio Atomic has launched 14 startups within the final 12 months; right here’s the way it works – TechCrunch


In a world of copycat corporations and funding corporations that additionally more and more function in comparable methods, Jack Abraham stands out a bit.

His enterprise agency, Atomic, solely writes checks to startups it spins up itself. It’s launching a lot of startups, too. Since founding and promoting an organization known as Milo to eBay in 2010 on the age of 24, Abraham has cofounded dozens of corporations with Atomic in recent times. Amongst them: the tele-health firm Hims & Hers, which went public final yr via a blank-check firm; Bungalow, a on-line market for residential actual property that closed on $75 million in funding at a post-money valuation of $600 million in August; and OpenStore, an eight-month-old startup that acquires e-commerce companies that promote on Shopify and which simply immediately introduced $75 million in contemporary funding in a deal that reportedly values the corporate at $750 million.

Altogether, Atomic has produced 14 corporations during the last 12 months, and that’s on prime of 9 that it fashioned the yr earlier. Notably, it has achieved this with not monumental quantities of funding (it closed a $260 million fund earlier this yr). Atomic doesn’t have a sprawling staff, both, although it has made some key hires lately that carry its headcount to 50. (It was beforehand run by roughly 15 folks.)

Little marvel that conventional enterprise corporations are beginning to marvel if Abraham may be on to one thing. To get perception into his playbook for his or her profit — and our personal —  we sat down with him late final week whereas he was on the town from Miami, the place he relocated from the Bay Space final yr. Excerpts from our dialog, edited for size and readability observe. (It’s also possible to catch the total dialog under.)

Picture Credit: Dani Padgett /

TC: With valuations hovering so excessive, so quick, increasingly VCs are speaking about incubating corporations in an effort to personal extra for lots much less capital. For his or her profit, how is the sausage made at Atomic?

JA: I believe in actuality, it’s truly fairly tough to do enterprise capital and constructing corporations on the similar time. You see some corporations doing it, the place companions would possibly begin an organization as soon as each two years or three years, and that’s as a result of whenever you’re working in enterprise capital, you’re in a receiving mode. You’re getting a lot electronic mail, you’re getting deal circulate, your job is to supply, you’re in conferences on a regular basis.

At Atomic, we present up day-after-day and play offense with our cofounders to construct corporations. We’ve additionally actually labored on scaling up our staff [including to bring in experts in marketing, finance, healthcare, and recruiting because] it’s a must to construct a staff of builders to have the ability to do that.

TC: You don’t have a billion greenback fund; how do you pay for all that headcount? 

JA:  Quite a lot of enterprise capital funds take the charges from the fund and distribute them simply to the companions. We’re actually attempting to put money into our staff to develop the staff and help our corporations. We now have an incredible authorized staff at Atomic, for instance, and reasonably than get billed $1,200 for speaking to somebody at a company legislation agency, we now have somebody who is the same as them who will get charged that value to the corporate. There are some sources which are billed at utilization primarily based on how a lot our corporations use them, however fully at value, and that helps offset a number of the prices of these companies the place our corporations may need spent that cash elsewhere.

TC: You’e additionally saving cash clearly by constructing corporations in home and thus avoiding paying quite a bit for small stake in another person’s startup. How do you generate an thought, and the way do you consider Atomic’s possession share over time?

JA: We’re sturdy believers that it’s a lot better to watch issues on the planet and provide you with options for them . . . reasonably than doing brainstorming workout routines. Typically these can result in contrived concepts. So we attempt actually exhausting throughout our portfolio to search out patterns of issues which are damaged, issues that exist in industries we function in, the place whitespaces might exist, and observe these issues. And we now have a listing of effectively over 600 totally different firm concepts that we will draw from. And we now have a course of for whittling these concepts down, testing them, getting smarter about them them, participating consultants, and in the end selecting which ones we need to construct.

One benefit of our mannequin [is] proprietary deal circulate. Each firm we create, our LPs get to put money into at predefined possession ranges. So by the point our corporations come out and lift from enterprise capitalists, the possession ranges are a lot greater than most buyers would have, which provides us room to mess around with different buyers and convey them in. We like collaborating with folks. We now have loads of repeat clients that like working with us. We’re completely happy to be good residents and determine the appropriate option to make that work.

TC: It appears from previous offers that Founders Fund is certainly one of them. You even cofounded an organization this yr with Keith Rabois known as OpenStore. Earlier than we get to that, I wished to ask about telemedicine. Atomic’s first large hit was Hims, which got here collectively in anticipation of ED drug patents expiring, making it attainable to promote generic variations. I’m wondering how replicable that mannequin is and the way intently you’re monitoring the numerous different medicine falling off the patent cliff. Might these be 50 of the 600 enterprise concepts?

JA: [Hims was created in part from] an statement round ‘How do you discover painful issues individuals are affected by, and get them handled on-line for [that condition]?’ And ‘are there medicines which are under-penetrated that would assist these circumstances?’ . . . reasonably than some grasp technique of observing when all medicine are coming off of patent after which monitoring all of them and seeing what we might construct companies off of. There are nonetheless loads of alternatives in that area, however no, they don’t comprise 50 of the 600 concepts.

TC: You might have a variety of corporations. Do you assume when it comes to sectors?

JA: From the outset, in constructing Atomic, lots of people advised me, “Why don’t you specialize? Why don’t you simply do one form of firm? Why don’t you simply do e-commerce corporations, for instance?” In some ways in which could be quite a bit simpler, proper? You possibly can construct frequent infrastructure, you may rinse and repeat, and the whole lot might be cookie cutter. [But] Marc Andreessen is certainly one of our buyers, and he advised me after I was beginning Atomic that there are 15 corporations which are produced annually that matter.

The chances that these large concepts are going to happen in the identical sector again and again may be very, very low. So by definition, we selected to be agnostic. And that has led us into mainly the whole lot: healthcare, fintech, schooling, prop tech, commerce, AI, SaaS, shopper merchandise. Nothing is off limits for us. Nothing actually scares us. And the world’s altering so rapidly that I truly assume it’s good to have that mindset to catch the subsequent large factor.

TC: How do you discover — and financially inspire — the founders who it’s good to lead these corporations?

JA:  Thee two ways in which we go about it. We will both begin with the particular person or the folks, or we will begin with the thought. Within the case the place we’re beginning with the particular person or folks, we simply need to work with them as a person. We’re form of completely agnostic to the thought. So we’re identical to, ‘We’ll work on something with you. Let’s discover one thing that we’re each enthusiastic about, and let’s maintain going.’ We’ll additionally type corporations typically the place we begin with the thought and we construct the corporate as much as tens of millions of {dollars} of income, after which carry within the excellent particular person to run it, and we’ll nonetheless make them a cofounder and we nonetheless need to give them an enormous quantity of fairness as a result of we would like them to be incentivized, however primarily based on the place they’re coming in and the way a lot worth they’re including that fairness cut up can range fairly a bit.

TC: You’ve based many extra corporations than are listed in your web site. Are some working in stealth mode?

JA: Yeah. Sadly, with a number of the success comes copycats. And a few of our corporations that we’ve launched, we’ve had folks in different studios actually rip off the whole lot all the way down to the fonts, the copy, the pictures, the advert models, the messages within the advertisements, the pricing, the whole lot. So we form of need to maintain our corporations stealth as a result of in any other case folks will simply copy them early on.

Now that we now have a big fund and we will fund the corporate lengthy sufficient the place it might probably form of hopefully hit escape velocity, we want to try this after which carry it out to market and make it extra public as soon as it’s actually exhausting to repeat and it’s actually working and scaling. So we now have a couple of dozen corporations that we’ve began at this level of which perhaps half are public and half are nonetheless in stealth and crossing that chasm interval the place they’re rising, they’re accelerating, however we simply don’t need to run into these conditions if we will keep away from them.

TC: It looks as if you’re extra concerned with OpenStore than different corporations. Why?

Picture Credit: Dani Padgett /

JA: Keith [Rabois] and I’ve a fantastic historical past. Keith was an investor in my first firm, Milo. I’ve recognized him without end. I believe the world of him, and I had this concept for OpenStore [because] there’s no liquidity for retailers which are creating e-commerce shops outdoors of Amazon. There are loads of corporations which are shopping for corporations inside Amazon. However should you’re a service provider on Shopify  or  any of those different gamers within the ecosystem, there tends to be nobody who will purchase your organization. It’s important to first cross an enormous chasm and perhaps get to $50 million in income earlier than you get any provides like that.

So there’s this large liquidity hole in that market, and with OpenStore, we constructed a web site that’s form of like [the residential real estate company] Opendoor [which Rabois also cofounded] the place you may [plug] in your home and get a proposal. With OpenStore, you may [provide it] together with your retailer, info in your retailer, [and] simply your Shopify login, and we are going to underwrite your small business and really provide you with a proposal that very same day to promote your organization. And we predict it might probably completely change the sport in that area. And Keith and I [share the vision] of how large OpenStore can turn into.

A part of the explanation why I used to be extra concerned with that one is it was being constructed up my home, so I actually couldn’t escape it. It was it was within the downstairs space, and it was all hours of the day. Ultimately, my girlfriend advised me that needed to cease [laughs], and we stopped that, however now we now have our personal workplace and the corporate’s doing nice.

TC: Any Web3 sort concepts percolating?

JA: I believe Web3 is an enormous alternative . . . I believe the factor it’s a must to be just a little bit cautious about with Web3 is it’s one factor to be an investor in Web3 and it’s one other factor to be a builder as a result of the legal guidelines are form of grey in the US. And we at all times need to watch out round that. I believe it’s just a little bit simpler to create an organization with fairness than create one thing in pure crypto. [So] we will probably be doing that extra; It’s only a query of the diploma of our going to do it.

Leave a Reply

Your email address will not be published. Required fields are marked *