New York-based, Jamaican American Kerry-Ann Reid-Brown has performed extra for Caribbean podcasting than simply about anybody, each behind the mic and behind the scenes. Her present, Carry On Buddies: The Caribbean American Podcast platforms Caribbean diaspora business leaders coalescing their experience on race, tradition, finance, heritage, and profession recommendation.
With over 15 years of expertise throughout HR, expertise improvement, and buyer relations, Reid-Brown represents a novel mix of expertise unmatched in her subject.
Her podcasting firm, Breadfruit Media, focuses on podcast manufacturing and discovering audio options for shoppers. By way of Breadfruit Media she not solely produces the Caribbean Podcast Listing – the web’s largest repository for Caribbean and Caribbean diaspora podcasts – however she additionally hosts a wide range of podcast and audio engineering programs to democratize the world of podcasting to anybody with a narrative to inform.
– Commercial –
Undoubtedly, Reid-Brown is nicely suited to stipulate the mandatory ideas for constructing or taking your podcast to the following degree in 2023. Listed here are her prime ideas that will help you do exactly that.
Determine Your Viewers
In accordance with Reid-Brown, many new podcasters assume a killer concept is step one, however she suggests figuring out your viewers as an alternative. Discover your viewers, she says, and the place they collect, whether or not that be on-line or in individual, and tweak your concept to fill their want. When you faucet into that engaged viewers, you’ve discovered an inexhaustible treasure trove.
Being Clear in your Mission
Retaining your mission in perspective is vital to managing expectations, Reid-Brown explains. She notes that it’s crucial you’re clear on the ‘why’ for what you’re creating. In case your objective for making a podcast is to seize huge podcast cash, you is perhaps in for a impolite awakening. Massive manufacturers make it look easy, however the human labor concerned in turning round a high-production podcast is immense, usually requiring a full-time producer. Development is perhaps sluggish, however so long as you’re working inside your area of interest and catering to your particular viewers, your numbers will develop, she affirms.
Channel your Area of interest
With an viewers recognized and expectations realistically set, the ultimate tip is to lean into what makes you completely different – YOU. In accordance with Reid-Brown, realistically, your podcast’s early days may not pull within the numbers you’re in search of until you’re engaging a longtime viewers from one other enterprise. Your podcast will solely survive for those who’re being your self and also you’re captivated with your subject, she notes.