TikTok influencer turned biotech founder has advertising and marketing right down to a science – TechCrunch

Anja Well being CEO and founder, Kathryn Cross, is aware of all too effectively that banking twine blood stem cells may be life. After shedding her brother who couldn’t discover a donor in time, Cross based Anja Well being with the mission of constructing storing stem cells accessible to everybody– no matter race, socioeconomic standing, or revenue. The 23-year-old Tik Tok influencer turned founder is a staunch believer within the energy of promoting on social media. On this episode, she walks Darrell and Jordan by how the completely different social channels may be useful to founders in several industries and why she thinks each firm should be its personal influencer.

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