Time-tested techniques for constructing investor displays – TechCrunch


Over the previous two years, I’ve designed dozens of displays for a wide range of corporations at varied levels of fundraising — from startup SAFE rounds, to VC rounds and IPOs.

On this article, I’ll try to recap and share a few of the classes I’ve realized.

Don’t construct one presentation, construct three

A narrative, like a relationship, is inbuilt levels. It’s vital to match every stage with the suitable content material. Sometimes, this implies a brief intro presentation for the intro stage, a frontal presentation for the assembly itself and a studying presentation to ship as a follow-up.

You can write a e-book on the subtleties and variations between these three displays, however for now, listed below are some tips:

Studying presentation

That is your principal presentation, and it ought to have the ability to stand by itself with no speaker. You’ll ship this presentation as follow-up after your first vital assembly with an investor. Its function is to facilitate in-depth and open discourse, and so is often between 12 and 20 slides lengthy.

Fundraising is basically the results of belief and momentum.

Intro presentation

This can be a quick and succinct model of the studying presentation. Its function is to get you the primary assembly, so that you don’t should get into the nitty gritty of the enterprise and may depart room for questions.

It is not uncommon to ship six to eight slides and hit the fundamental “notes” of the pitch, corresponding to what the issue is, what the answer is, who the group is, what the differentiation is and what’s taking place available in the market.

Frontal presentation

A stripped down, minimal model of the studying presentation, the frontal presentation is designed to empower and hold the give attention to the speaker, not compete for consideration. This presentation is usually heavier on visuals and illustrations and lighter on textual content. This presentation doesn’t get shared and the variety of slides don’t matter. Use as many as it is advisable to carry your level dwelling.

A presentation’s objective is to not get you an funding

A tremendous presentation alone won’t persuade an investor. In apply, the perfect consequence a presentation can present is a follow-up assembly with a way of momentum and readability in regards to the firm’s story, its present state of affairs, targets and alternatives.

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