Ulta Magnificence launches a fund, showcasing the resilience of company enterprise capital – TechCrunch


Over the previous few years, company enterprise capital traders have solidified their stature as a dependable supply of VC funding. The variety of corporations launching funding arms has exploded, and the quantity of latest funds has continued to rise regardless of the present market volatility.

Ulta Magnificence, the biggest chain of magnificence shops within the U.S., turned the newest firm to launch a enterprise arm this week. Prisma Ventures will faucet a $20 million fund to again early-stage corporations which have the potential to enhance the web or in-store buying expertise for Ulta clients. Ulta chief digital officer Prama Bhatt stated that after years of creating expertise internally, a enterprise fund appeared like the subsequent step to foster innovation on the firm.

“If we take into consideration our function, which is to form the way forward for the wonder panorama, it appears applicable to proceed that imaginative and prescient by working with startups,” Bhatt informed TechCrunch.

Ulta is simply the newest company enterprise fund to launch this 12 months. Client-focused corporations together with The House Depot and Chipotle additionally introduced funds this 12 months, whereas firms starting from drug wholesaler AmerisourceBergen to protection consulting agency Booz Allen Hamilton additionally debuted funds. Simply these 4 funds carry $450 million to the desk.

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