X (previously Twitter) makes X Professional (previously TweetDeck) a subscriber-only product

Elon Musk-owned social community X, previously Twitter, has made X Professional — which was beforehand often called TweetDeck — a subscriber-only product.

A number of customers famous on the platform that whereas making an attempt to entry TweetDeck they had been proven a popup prompting them to purchase a Blue subscription.

The transfer isn’t completely shocking, as on July 3, the corporate mentioned that inside 30 days TweetDeck could be accessible to solely verified customers. Like loads of Musk promised timelines, the social community acquired delayed in implementing the brand new rule by just a few days.

Loads of newsrooms, particular person journalists, researchers and social media consultants used TweetDeck — which was acquired by Twitter in a $40 million deal in 2011 — to trace a number of lists and tendencies on Twitter/X. They may now must pay as much as hold utilizing the device.

For the previous few years, TweetDeck felt like an ignored product. The earlier administration of the social community began testing a brand new model of the device in 2021, however it wasn’t rolled out to a wider viewers. In June 2022, the corporate shut down TweetDeck’s Mac shopper.

Beneath Musk, X has tried to make its subscription enticing with many choices. Other than the verification mark, which you’ll cover now, it rolled out the flexibility to put up longer textual content and movies, fewer advertisements, entry to encryption in DMs and advert income sharing.